People are focusing on China and Korea market and that is a good strategy to expand niche market. However, what I would like to emphasize is that Japan is still one of the biggest chunks of the global market. For instance, Japan has a population of 127 million and is the third-largest economy in the world, with a national GDP of USD 4.2 trillion. Japan's outbound travel market is … [Read more...] about Japan market is still a big chunk
Tourism/ Marketing
Korea Market is hot
If you are seeking a niche market in the world, I would recommend South Korea market. As you see in the USA Today's article Hawaii tourism rejoice over S. Korea visa waiver, Hawaii has already started to lure Korean tourists by setting up Korean language website. According to U.S. department of state website, currently 35 countries participate in the visa waiver program. (Note: 38 countries … [Read more...] about Korea Market is hot
News: Tribal tourism efforts pay off
Indian Country Today Tribal tourism efforts pay off Speaking of Native American in tourism, it would be casinos that people usually think of. Each Indian reservation has a casino to generate revenue and jobs in the community. This article introduces how lucrative this Native American tourism in Arizona is and the demographics of the visitors. The word "casino" reminds me of Korean … [Read more...] about News: Tribal tourism efforts pay off
Coverage in South Korea
My activity for the destination marketing was covered by Chongsa-choron, Korea Tourism Organization's news letter. KTO newsletter article (pdf file, Korean language) It is about my experience as a representative of the overseas office. … [Read more...] about Coverage in South Korea
Blog- Great tool for online marketing
One of our issues in our CVB was to reach the end users (customers) with our up-to-date information. So what I suggested is to establish a blog and come across fresh information with attractive pictures and useful information. It is a pain for customers to gather information that they really want. Those who order tour guide brochure or call the office for inquiry are only a part of the whole … [Read more...] about Blog- Great tool for online marketing
My first mission: Overseas office establishment
Korea Plaza My office in Japan The first mission I was engaged in was to establish overseas office in Japan. As a single staff in Japan, first I proceeded tasks to physical office establishment. I communicated with the officer in the headquarter to learn their wants and needs about the new office, I had meetings with constructors and office … [Read more...] about My first mission: Overseas office establishment