My activity for the destination marketing was covered by Chongsa-choron, Korea Tourism Organization's news letter. KTO newsletter article (pdf file, Korean language) It is about my experience as a representative of the overseas office. … [Read more...] about Coverage in South Korea
Mayの日々の記録
Be friends with Google News
Here I will share one of the extremely useful tools I make fully use of in the field: GOOGLE NEWS. The smartness about google news is you can actually add custom section, meaning you can gather the latest news that includes key word you choose such as tourism, name of your destination, etc. You don't need to flip over newspaper to find the news you would be intersted in. Smart tool, … [Read more...] about Be friends with Google News
How to drive traffic to your blog
I wrote about blog as an effective way to market your destination online. Once you set up your blog, the next challenge would be to figure out how to drive traffic to your blog. FYI, here are some hints: Book: The Findability Formula by Heather Lutze Websites: 16 ways to drive traffic to your blog Hope this helps! … [Read more...] about How to drive traffic to your blog
Blog- Great tool for online marketing
One of our issues in our CVB was to reach the end users (customers) with our up-to-date information. So what I suggested is to establish a blog and come across fresh information with attractive pictures and useful information. It is a pain for customers to gather information that they really want. Those who order tour guide brochure or call the office for inquiry are only a part of the whole … [Read more...] about Blog- Great tool for online marketing
My first mission: Overseas office establishment
Korea Plaza My office in Japan The first mission I was engaged in was to establish overseas office in Japan. As a single staff in Japan, first I proceeded tasks to physical office establishment. I communicated with the officer in the headquarter to learn their wants and needs about the new office, I had meetings with constructors and office … [Read more...] about My first mission: Overseas office establishment